Why is it Important That You Accurately Price Your Home?

I hope you’re having a great year! Today I wanted to talk about a topic that is near and dear to my heart as well as most of our clients’ hearts and that is pricing your home properly and getting the most value possible. Before I go into that, I wanted to point out our market snapshot tool that has you plug in your information on your home and it returns a detailed report of the market as it pertains to you and your home. If you’re looking to buy a home, we have the best property search tool on the market as well.

We sell a lot of properties with a lot of sellers. To do this, we have a four step process that looks at tax values, square footage analysis, past comparable sales and we even check internet estimates to see if they correlate with actual sold values. This is a very rigorous process and if you’re thinking about selling and would like to know the value of your home, we would certainly take you through that process.

In terms of pricing your home properly, I can speak with personal experience from selling four of my own investment properties within the last four weeks in this market. I went through a process where I looked at the comparables in the area and chose not to price on the high side. Overpricing your home leads to more time on the market, greater chance of price reduction and statistics show you will get less money for home and it will take two to three times longer to sell even with required price reductions.

Buyers are very savvy these days and with publicly available information, they know what comparable properties are selling for. Also, bank appraisals are very rigorous in making sure they aren’t loaning more money against a property that isn’t worth a certain price. There is no way to trick the market into making your home worth more than it is. However, hiring an agent professional team with the appropriate income and budget to invest in marketing and advertising for their listings is important. This is what we do! Our goal is to have instant interest in your property.

If you have any questions, don’t hesitate to call me! God bless and see you soon.