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Thursday, September 20, 2012

7 Key Business Principles To Make Sure Your Home Sells for the Most Amount of Money



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For most people, there are usually one or two transactions in a lifetime when it comes to buying and selling real estate. That’s why when many existing homeowners or first-time buyers find themselves ready to sell a home they may need a few pointers on how to get their home sold these days.

Here are seven very important aspects to successfully selling a home that will have a significant impact on how quickly you will sell and how much financial gain you can expect on the sale; concepts that are geared toward today’s fast-paced, virtual and digital real estate industry.

Expertise and Pricing Strategy

When considering selling your home, it is important to choose an agent to work with wisely. A key factor in success of your sale, is finding the right agent for you. Be sure you are working with a Realtor that not only demonstrates expertise by way of many successful past and present transactions, but also one that actively seeks to develop a strong pricing strategy with you.

Pricing strategy has a major impact on the success of a selling a property. Without the right price a home can and will sit on the market, literally exhausting its time on the market. Find an agent that will focus on what they will do to get you the best price, rather than one that is so eager to earn your business that they quote an inflated and unrealistic price just to make you happy.

Condition and Perceived Value

These days we are dealing with far more properties on the market than there are buyers. In this type of environment, it is critical that your property be in marketable condition, good enough to compel buyers’ interest toward your home and away from the competition. The goal should be to achieve maximum perceived value upon buyers seeing your property, making them feel that your property is the best value on the market.

Differentiation

Once again, in an effort to stand out from the crowd and ensure your home generates plenty of interest among buyers, make sure the agent you hire does everything they can to promote your property. The key is doing so in a unique way that grabs buyers’ attention and keeps them interested. Whether this means using an agent that utilizes virtual tours, has a wide network of in-house buyers and a highly tech-savvy agent that caters to today’s buyer – it is important that your Realtor works hard to differentiate your listing from the rest.

Exposure

A lot of real estate agents underestimate the power of the Internet and with the advent of smartphone technology, tablet devices and other real-time communication methods, now more than ever before it is essential that agents tap into all forms of exposure for their clients’ listings. It is critical that your home appear in a number of online venues where buyers typically go to obtain information. Strong marketing techniques also play a strong role in good exposure.

Execution

One of the most important components of a successful real estate transaction is the smoothness of handling that makes the process efficient and as seamless as possible. Working with a team of professionals provides the solid backing of a variety of expertise levels within the team, so that your agent can focus on what they do best – selling your home.

Being able to leave the back-end support aspects of your transaction to qualified, in-house team members is the way that top-producing agents across the globe manage to juggle everything. Anything from listing specialists, pricing experts, buyer agents, closing coordinators, virtual assistants, marketing professionals, listing managers and more – all contribute to a successful selling transaction.
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If you would like a customized consultation on how we can service your real estate needs, get your home listed and achieve top dollar in good time – contact us today! We look forward to serving you.